Fail Fast in the Age of AI: The Bar for Failure Has Changed

“Fail fast.” It’s one of the most common pieces of advice in the startup and product world. Ship your idea quickly, get feedback, adjust course. It’s not wrong. But reality often looked like this: building fast meant building poorly, building poorly meant distorted feedback, and distorted feedback led to wrong conclusions. AI is fundamentally changing this equation. The Old Fail Fast: The Trade-off Between Speed and Quality Traditional Fail Fast had a structural limitation. Building fast meant compromising quality. Under the banner of MVP—Minimum Viable Product—teams shipped products that were “minimally functional.” The problem was that the bar for “minimal” was too low. ...

February 10, 2026 7 min